Printo
Enhancing and maintaining a custom e-commerce platform for one of India's largest print-on-demand companies — tackling deep product customisation, complex pricing, and the operational nuances of print at scale.
Printo is one of India's largest print-on-demand platforms, with a significant presence across both online and offline channels. We partnered with Printo to enhance and maintain its custom-built e-commerce platform, addressing performance challenges inherent to a catalogue with deep customisation, complex pricing slabs, and high user interaction.
A platform engineered around the complexity of print on demand
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Next.js Frontend Migration
To improve speed and search visibility across a large and deeply customisable catalogue, we migrated the frontend to a Next.js–based architecture. Leveraging static generation, the rebuilt frontend delivered fast, SEO-friendly pages — meaningfully improving both user experience and organic discoverability.
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Custom Product Designer
A key part of the engagement was building a bespoke product designer tailored to Printo's needs. The tool enables users to configure highly variable print products — handling the full complexity of customisation options, pricing slabs, and real-time visual feedback that a print-on-demand catalogue demands.
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Logistics Integration & Intelligent Order Routing
We built deep integrations with logistics providers and implemented intelligent order routing logic — allowing the platform to direct jobs to the nearest retail store or a central production hub based on requirements and delivery timelines. This reduced fulfilment time and made better use of Printo's distributed physical footprint.
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Corporate Gifting Platform
We kickstarted Printo's corporate gifting offering with a proof of concept for a self-serve experience. Employees could browse curated merchandise, place orders, and manage deliveries independently — significantly reducing the operational overhead on HR and administrative teams managing gifting programmes at scale.
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Print Workflow & Manual Review Handling
Given the nature of print production, the platform was engineered to handle scenarios requiring manual review and human intervention — ensuring quality control without compromising scalability or user experience. Orders requiring checks could be held, reviewed, and progressed without disrupting the broader fulfilment flow.
Building a complex e‑commerce platform?
Deep product customisation, logistics integrations, or workflow-heavy fulfilment — we've worked through the hard parts in production.